Fort Worth Inc, Fort Worth-based Jet Health Tabs Kara Craig as VP of Personal Care

Fort Worth-based Jet Health, Inc. announced Monday the appointment of Kara Craig to the newly created position of vice president of personal care.

Craig will oversee all personal care programs for the company, which includes the provision of non-medical personal care services, generally to assist patients with activities of daily life.

Jet Health is a leading regional provider of home health and hospice services.

“My goal is to help further strengthen the programs that currently exist within the Jet Health system,” Craig said in a statement. “Additionally, in my new role, I will strive to grow and expand our personal-care offering and programs into all the markets we currently provide home health and/or hospice services, which equates to seven locations across four states,” including Colorado, Idaho, and New Mexico, along with Texas.

Personal care includes, but is not limited to, homemaker duties, light chores, home maintenance, respite care, case management, and companionship. Craig’s responsibilities will include oversight of administrative staff, increasing brand awareness, expanding Jet Health’s network of caregiver employees at each location, home care regulation compliance, and growing and strengthening personal care programs.

This appointment marks a promotion for Craig, who since April 2020 served as executive director for First Choice Home Health and Hospice, a Boise, Idaho-based home health and hospice company owned by Jet Health.

In that capacity, she oversaw all programs for First Choice across the Treasure Valley market in Idaho. First Choice became a Jet Health company in April 2019.

Before that, Crain was the hospice administrator at First Choice for 10 years. She has more than 32 years of experience in administrative leadership positions, including 14 years serving as chief executive officer of the Children’s Home Society of Idaho.

“Kara has continually demonstrated her capabilities, industry knowledge, and related contacts,” Jet Health CEO Stacie Bratcher said in a statement. “Her contributions to our hospice program have helped enhance our offering, and with this promotion, we believe she will further elevate our personal care services.”

Craig, a Boise, Idaho, native, graduated from Boise State University with a bachelor’s degree in interpersonal communication and earned a master’s degree in psychology from Pepperdine University. She serves as a board member of the Idaho Health Care Association. Previously, Craig served on the board of the Boise Downtown Rotary Club, Idaho Association of American Mothers, and HAPPEN (Healthcare Associates Providing Positive Education and Networking).

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